Do you need a Health Content Checkup?

Health communication isn’t healthy. More than half of UK adults (6 in 10!) don’t understand the health information that’s provided to them. And it’s not just the UK, health literacy statistics consistently show that we too often overestimate the ability of Jo Public to comprehend the health-related information that we provide to them, whichever part Read more about Do you need a Health Content Checkup?[…]

How to be patient centric in the age of GDPR

The General Data Protection Regulation (GDPR) comes into force on 25 May, 2018. It’s imperative that anyone working with or for patients, particularly in digital healthcare, understands what it means for them and their products and services. The current focus of many GDPR-readiness seminars and guidelines is largely on the internal – for example, scoping Read more about How to be patient centric in the age of GDPR[…]

Working with the NHS on digital design principles in health

What does ‘good’ digital design look like in health? Perhaps not a question you ask yourself much, beyond thinking whether you like a font or particular image on a website you’ve commissioned. But it’s become a recent obsession for some in the NHS, and for good reason. The Digital Health Design Network At the end Read more about Working with the NHS on digital design principles in health[…]

Language matters (even at Christmas)

Ah Christmas… a time for hanging an obligate hemiparasitic plant while listening to a festive ditty about a Rangifer tarandus species member with a crimson-tinged facial protrusion. Umm… confused? Perhaps it would help if we told you that mistletoe is an ‘obligate hemiparastic plant’ as it relies on other plants for some of it’s food. Read more about Language matters (even at Christmas)[…]

Beyond the patient information leaflet

I suffer from perennial allergic rhinitis (aka annoying blocked nose, all the time). I also happen to work in the healthcare industry, developing accessible patient support. It struck me the other day when I opened my repeat prescription of nasal spray (yes, lovely) that the only ‘support’ a lot of patients get is a flimsy Read more about Beyond the patient information leaflet[…]

This infographic shows why inclusive health information design matters

It’s easy to get complacent when writing and designing health information. To write longer rather than shorter sentences. To let that complex word or concept slip through. To create a graphic that confuses rather than clarifies. Because that’s easier than finding ways to simplify things. But the below infographic should serve as an important reminder Read more about This infographic shows why inclusive health information design matters[…]

It’s time we faced up to the digital divide

In pharma, as in life, it’s easy to get excited by the latest ‘new thing’. And never is this more true than when it comes to the topic de jour, digital health. From apps to augmented reality, the industry is (quite rightly) keen to explore new ways to engage patients in their health. And some Read more about It’s time we faced up to the digital divide[…]

Our mission is to make health information simpler. Here’s why.

William Osler knew a thing or two about medicine. Often called the ‘father of modern medicine’, the Canadian physician was the first to take medical students out of the lecture hall and into the hospitals for bedside clinical training. It seems crazy now, but before Sir Osler such medical residencies didn’t exist, and wannabe doctors Read more about Our mission is to make health information simpler. Here’s why.[…]