We're Anatomy Health
Print, web, video... whatever the format, the evidence shows that simpler patient information is more likely to engage and motivate your patients.
We're experts in the anatomy of health information design
We review your patient-focused support and services to identify evidence-backed recommendations for improvement.
Simplicity isn’t simple. We develop audience appropriate and actionable health information.
We look at the information environment for your patients. What’s missing? What channels are patients engaging with? Where can your brand help?
What are the experts saying about health information and health literacy?
The General Data Protection Regulation (GDPR) comes into force on 25 May, 2018. It’s imperative that anyone working with or for patients, particularly in digital healthcare, understands what it means for them and their products and services. The current focus of many GDPR-readiness seminars and guidelines is largely on the internal – for example, scoping Read more about How to be patient centric in the age of GDPR[…]
What does ‘good’ digital design look like in health? Perhaps not a question you ask yourself much, beyond thinking whether you like a font or particular image on a website you’ve commissioned. But it’s become a recent obsession for some in the NHS, and for good reason. The Digital Health Design Network At the end Read more about Working with the NHS on digital design principles in health[…]
**Limited spaces: sign up by Jan 26th** Who are the masterclasses for? Brand team members, digital leads, medical signatories… anyone working in the pharmaceutical sector who wants to improve their information, services or support for patients. What do the workshops cover? Patient support, provided verbally, in print or digitally has become a cornerstone for “beyond Read more about Free Masterclass: the science of effective patient support[…]
Ah Christmas… a time for hanging an obligate hemiparasitic plant while listening to a festive ditty about a Rangifer tarandus species member with a crimson-tinged facial protrusion. Umm… confused? Perhaps it would help if we told you that mistletoe is an ‘obligate hemiparastic plant’ as it relies on other plants for some of it’s food. Read more about Language matters (even at Christmas)[…]
I suffer from perennial allergic rhinitis (aka annoying blocked nose, all the time). I also happen to work in the healthcare industry, developing accessible patient support. It struck me the other day when I opened my repeat prescription of nasal spray (yes, lovely) that the only ‘support’ a lot of patients get is a flimsy Read more about Beyond the patient information leaflet[…]
It’s easy to get complacent when writing and designing health information. To write longer rather than shorter sentences. To let that complex word or concept slip through. To create a graphic that confuses rather than clarifies. Because that’s easier than finding ways to simplify things. But the below infographic should serve as an important reminder Read more about This infographic shows why inclusive health information design matters[…]
In pharma, as in life, it’s easy to get excited by the latest ‘new thing’. And never is this more true than when it comes to the topic de jour, digital health. From apps to augmented reality, the industry is (quite rightly) keen to explore new ways to engage patients in their health. And some Read more about It’s time we faced up to the digital divide[…]
William Osler knew a thing or two about medicine. Often called the ‘father of modern medicine’, the Canadian physician was the first to take medical students out of the lecture hall and into the hospitals for bedside clinical training. It seems crazy now, but before Sir Osler such medical residencies didn’t exist, and wannabe doctors Read more about Our mission is to make health information simpler. Here’s why.[…]