We're Anatomy Health
We help healthcare organisations write and design simpler and more effective communication.
We do it using the evidence on what works.
We specialise in health and medical communication
(print and digital, of course).
We love working on patient support
(it’s a speciality of ours).
We help organisations respond to the health literacy challenge
(check out the statistics).
Products and services
If you work in health and want to do things right, we can help.
Health Content Checkup
Produce materials for patients or the public? Then our proprietary evaluation tool is a great entry point for organisations that want to understand how to apply the evidence of health literacy and usability to your materials.
Need to develop new content for patients or the public? We use evidence-backed methods to structure, write and design engaging health content.
Are you a healthcare company or agency in need of creative or medical copywriting support? We bring our unique world view and approach to help craft truly effective communication.
Training and consulting
Need help knowing what ‘good’ looks like or developing effective health content? We provide professional training, develop organisational plans to promote clear communication, and more.
Director at VDB London
A creative agency develops an awareness campaign that launches in a prominent city centre. People duly interact with it. Take photos. Mill around it. Read things. Maybe even tweet a hashtag – the holy grail! People are blown away by the creative. Awards season comes around. Awards are won. Backs are patted. Job done. Or Read more about Why pharma disease awareness campaigns need an upgrade[…]
Health communication isn’t healthy. More than half of UK adults (6 in 10!) don’t understand the health information that’s provided to them. And it’s not just the UK, health literacy statistics consistently show that we too often overestimate the ability of Jo Public to comprehend the health-related information that we provide to them, whichever part Read more about Do you need a Health Content Checkup?[…]
The General Data Protection Regulation (GDPR) comes into force on 25 May, 2018. It’s imperative that anyone working with or for patients, particularly in digital healthcare, understands what it means for them and their products and services. The current focus of many GDPR-readiness seminars and guidelines is largely on the internal – for example, scoping Read more about How to be patient centric in the age of GDPR[…]
What does ‘good’ digital design look like in health? Perhaps not a question you ask yourself much, beyond thinking whether you like a font or particular image on a website you’ve commissioned. But it’s become a recent obsession for some in the NHS, and for good reason. The Digital Health Design Network At the end Read more about Working with the NHS on digital design principles in health[…]
**Limited spaces: sign up by Jan 26th** Who are the masterclasses for? Brand team members, digital leads, medical signatories… anyone working in the pharmaceutical sector who wants to improve their information, services or support for patients. What do the workshops cover? Patient support, provided verbally, in print or digitally has become a cornerstone for “beyond Read more about Free Masterclass: the science of effective patient support[…]
Ah Christmas… a time for hanging an obligate hemiparasitic plant while listening to a festive ditty about a Rangifer tarandus species member with a crimson-tinged facial protrusion. Umm… confused? Perhaps it would help if we told you that mistletoe is an ‘obligate hemiparastic plant’ as it relies on other plants for some of it’s food. Read more about Language matters (even at Christmas)[…]
I suffer from perennial allergic rhinitis (aka annoying blocked nose, all the time). I also happen to work in the healthcare industry, developing accessible patient support. It struck me the other day when I opened my repeat prescription of nasal spray (yes, lovely) that the only ‘support’ a lot of patients get is a flimsy Read more about Beyond the patient information leaflet[…]
It’s easy to get complacent when writing and designing health information. To write longer rather than shorter sentences. To let that complex word or concept slip through. To create a graphic that confuses rather than clarifies. Because that’s easier than finding ways to simplify things. But the below infographic should serve as an important reminder Read more about This infographic shows why inclusive health information design matters[…]
In pharma, as in life, it’s easy to get excited by the latest ‘new thing’. And never is this more true than when it comes to the topic de jour, digital health. From apps to augmented reality, the industry is (quite rightly) keen to explore new ways to engage patients in their health. And some Read more about It’s time we faced up to the digital divide[…]